YOU CAN WIN

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Winners don’t do different things.
They do things Differently.
A STEP BY STEP TOOL FOR TOP ACHIEVERS
by SHIV KHERA
To my mother
to whom I shall remain indebted
for setting the foundation
on which this book is based

PREFACE
Success doesn’t mean the absence of failures; it means the attainment of ultimate
objectives. It means winning the war, not every battle.
Edwin C. Bliss
You have met people who literally wander through life. They simply accept whatever fate
brings them. A few may succeed by accident, but most suffer through a lifetime of
frustration and unhappiness.
This book is not for them. They have neither the determination to succeed nor the
willingness to devote the time and effort necessary to achieve success.
This book is for you. The simple fact that you are reading this book indicates you want to
live a richer, more fulfilling life than you have now.
This book can enable you to do that.

WHAT KIND OF BOOK IS THIS?
In one sense, this book is a construction manual. It describes the tools you will need for
success, and offers blueprints to help you build a successful and rewarding life.
In a second, sense, it is a cookbook. It lists the ingredients the principles you will need to
follow to become successful and gives you the recipe for mixing them in the correct
proportions.
But, above all, this is a guidebook a step by step, how to book that will take you from
dreaming about success to unlocking your potential for success.

HOW TO READ THIS BOOK
This book will help you establish new goals, develop a new sense of purpose, and
generate new ideas about yourself and your future. It will enable you, as the title
suggests, to guarantee yourself a lifetime of success.
But the concepts in this book cannot be absorbed by casual browsing or by gulping the
whole book down in one reading. It should be read slowly and carefully, one chapter at a
time. Don’t move on to the next chapter until you are sure you understand every concept
in the previous chapter.
Use this as a workbook. Write marginal notes to yourself. Use a highlighter as you read
and mark those words or sentences or paragraphs that seem vital, or especially
applicable to you.
As you read, discuss the concepts in each chapter with your spouse or partner, or with a
close friend. A second (and hopefully frank) opinion from someone who knows your
strengths and weaknesses can be especially helpful.

START AN ACTION PLAN
One of the purposes of this book is to help you create an Action Plan for the rest of your
life. If you have never created an Action Plan, it defines three things:
1. What you want to achieve
2. How you expect to achieve it
3. When you plan to achieve it
As you read this book, keep a notebook handy, divided into three sections: your goals,
the stages in which you plan to reach them, and your timetable for success.
By the time you finish reading this book, your notebook will be the foundation on which
you can build your new life.
The principles in this book are universal. They are applicable in any situation,
organization, or country. As Plato said, “Truths are eternal.”
Throughout the book I have used masculine gender, only for the purpose of ease in
writing. The principles apply to both genders and are based on the premise that most
people fail not because of lack of ability or intelligence but because of lack of desire,
direction, dedication, and discipline.

ACKNOWLEDGEMENTS
Any accomplishment requires the effort of many people and this work is no different. I
thank my daughters and especially my wife, whose patience and support was
instrumental in accomplishing this task. I thank my staff whose diligent effort made this
publication possible.
Many examples, stories, anecdotes are the result of a collection from various sources,
such as newspapers, magazines, other speakers, and seminar participants, over the last
25 years. Unfortunately, sources were not always noted or available; hence, it became
impractical to provide an accurate acknowledgement. Regardless of the source, I wish to
express my gratitude to those who may have contributed to this work, even though
anonymously.
Every effort has been made to give credit where it is due for the material contained
herein. If inadvertently we have omitted giving credit, future publications will give due
credit to those that are brought to the author’s attention.
Grateful acknowledgement is made to the following for permission to use copyrighted
material:
The Best of … Bits & Pieces, copyright 1994. Reprinted by permission. The Economics
Press, Inc.,12 Daniel Road, Fairfield, NJ 07004Ä2565, USA. Tel: (+1 973) 2271224, Fax:
(+1 973) 2279742, e-mail: info@epinc.com, Web-site: http:/ / http://www.epinc.com

CONTENTS
Preface
Acknowledgements
Chapter 1 IMPORTANCE OF ATTITUDE
Building a positive attitude

Chapter 2 SUCCESS
Winning strategies
Chapter 3 MOTIVATION
Motivating yourself and others every day
Chapter 4 SELF-ESTEEM
Building positive self-esteem and image
Chapter 5 INTERPERSONAL SKILLS
Building a pleasing personality
Chapter 6 SUBCONSCIOUS MIND AND HABITS
Forming positive habits and character
Chapter 7 GOAL-SETTING
Setting and achieving your goals
Chapter 8 VALUES AND VISION 223
Doing the right thing for the right reason

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